Investigating the Effect of Managerial, Technical and Communicational Infrastructures Affecting in the Electronic Marketing of Agricultural Products in Ilam Province

This Study has been carried out to investigate managerial, technical and communicational infrastructures affecting the electronic marketing of agricultural products from the point of view of Jihad Agricultural Organization experts of Ilam Province. The current research is considered an applied one regarding the objectives and a field research regarding the data gathering method and as an empirical study due to the fact that the independent variables are not completely possible. The statistical population of the current study includes all the experts working at the Jihad organization for agriculture in Ilam Province which add up to 463. The sample size was 210 participants, which was calculated by the Cochran’s formula and the stratified random sampling method. The face validity of the questionnaire was confirmed by the experts related to the field, and high internal consistency was demonstrated by a Cronbach’s Alpha Coefficient of 0.88. The data analysis was carried out using SPSS software application. The results of the study showed that there seems to be a significant effect of communicational, technical and managerial variables in electronic marketing of agricultural products in Ilam Province, and 64% of the variance in electronic marketing was explained by these independent variables.