Author/Authors :
Mobarakabadi, Houshang Islamic Azad University, Hmedan Branch - Department of Accounting and Management, ايران , Karami, Meisam UTM - Faculty of Management, Malaysia , Maleki Far, Shaghayegh UTM - Faculty of Management, Malaysia , Yarkarami, Khodadad university of mohaghegh ardabili - Faculty of Agricultural Technology Natural Resources, اردبيل, ايران
Abstract :
This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.
Keywords :
Malaysia , e , satisfaction of customer , online shopping
