Title of article :
The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
Author/Authors :
Dzinamarira ، Tafadzwa School of Health Systems Public Health - University of Pretoria , Nachipo ، Brian AIDS and TB Control Programme - Ministry of Health and Child Care , Nyathi ، Albert , Madziva ، Roda School of Sociology and Social Policy - University of Nottingham , Herrera ، Helena School of Pharmacy and Biomedical Sciences - University of Portsmouth , Sigel ، Hugh ICAP at Columbia University , Musuka ، Godfrey ICAP at Columbia University
Abstract :
Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an “infodemic” spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful.
Keywords :
COVID19 , Public health , Communication
Journal title :
Health Promotion Perspectives (HPP)
Journal title :
Health Promotion Perspectives (HPP)
