USE OF SOCIAL MEDIA AS EFFECTIVE HEALTHCARE MARKETING TOOL IN HOSPITAL

Purpose- Social Media and Health care technology mini-track address the emerging and increasingly brand range of Social media use within Healthcare This project is to know awareness about Social media in Maax Super Specialty Hospital, Shivamogga Research Method- This Project using Descriptive method, Primary data collected from structured questionnaire with 150 respondents of Maax Super Specialty Hospital, Shivamogga, have been considered as a Sample Unit. Questionnaire will be matching with the Objectives. Findings- 100% Respondents are believing Social media can be used a Medical Marketing tool in Healthcare, number of Respondents are interested in Health information and patient taking a more active role Implications- Medical Community at large must embrace the role social media plays in healthcare. From increasing access to creating a creating consistent image, hospitals and other providers are opening up new accounts daily. Results- Implementing Social Media shows the Positive Impact on Healthcare organization and enhancing the opportunities for Medical Knowledge. Conclusion- Social media is changing the way Healthcare Organization, Consumers, and Practitioner interaction. Through Social media does provide the opportunity for healthcare organizations to build the brand image