CONSOLIDATION OF SMALL GROCERY STORES: PROVIDING COMPETITIVE EDGE OVER MULTI-BRAND RETAIL GROCERY STORES

The paper looks to focus on how the emergence of multi-brand retail grocery stores like Walmart and others have impacted the smaller local grocery stores. This article will look to provide a working solution that will allow smaller local grocery stores to compete against the multi-brand retail grocery stores in terms of sales promotion techniques like offers and discounts. The primary challenge in this will be to increase the quantity demanded of various products by the small grocery stores. By consolidation of the quantity demanded by various local grocery stores, the total quantity to be procured increases.With the principles of higher demand leading to higher negotiation power, the small grocery stores will gain the same competitive edge that the larger players in the market enjoy. Direct procurement from factories and bulk purchases from wholesalers will help decrease supply chain cost for local grocery stores as well.