Title of article :
A STUDY ON CUSTOMER SATISFACTION TOWARDS CREDIT CARDS WITH REFERENCE TO COIMBATORE CITY
Author/Authors :
Rajeswari ، K. Raja Department of Commerce - Hindusthan College of arts and science , Mercy ، J. Rini Department of Commerce - Hindusthan College of arts and science
From page :
51
To page :
70
Abstract :
A credit card is a card that enables you to get cash in little sums at nearby traders. You utilize the card to make your essential exchanges.As consumerism flourished, banks opened their satchels to help clients upscale their way of life. Today the client has a selection of items accessible to him. An advancement in shopper keeping money is the presentation of Plastic Money to encourage electronic installment. One of the types of plastic cash is credit cards. A credit card is a plastic card with an attractive strip on which the required essential data of personality like the name of the card holder, Account number, Credit restrain, Date of legitimacy, Issuing association, example mark of the card holder and so forth is encased. A credit card empowers the holder to the cashless buy of merchandise and enterprises at chosen places. Credit card can be called as a likeness an advance endorsed by the bank to the client. Credit card encourages and makes it conceivable to utilize first and pay later .
Keywords :
Credit Card , Plastic Money , Card Holder , Consumerism , Electronic Installment
Journal title :
South Asian Journal of Marketing and Management Research
Journal title :
South Asian Journal of Marketing and Management Research
Record number :
2732390
Link To Document :
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