CHANGING FACE OF INDIA BY RISING FACE OF INTERNET USAGE

The face of the Indian Internet user is changing rapidly. The emergence of India as a developing nation in the new technological era is marked by growing levels of Internet usage. Internet has emerged as a convinient information acquisation tool in this knowledge era. The objective of this paper is intended to focus on growth of Internet usage in India, frequency of Internet usage, Internet contribution to GDP, and which factors are contributing more in Internet growth etc. In overall the study shows how changing face of India by raising face of Internet usage. With the introduction of 3G and 4G services in India there has been a cut throat competitive in the market which has led to fall in broadband charges. This in turn has led to more number of net users in our country. Further, the report finds that 32% of the users are College Going Students followed by 26% Young Men. Among the female Internet users, the highest growth has been among the Non-Working women. A report published by Ernst and Young says combination of 4G and hand-me-down smart devices will transform media consumption in India. The only way to reach rural India without newspapers or electricity is via mobile. Text messages being quick, reliable, user-friendly, cost-effective and secured form for communicating, e-commerce and online portal vendors have found it quite easier to make use of it to run the business.