A STUDY OF THE EFFECT OF INNOVATION CAPABILITY ON FINANCIAL AND MARKET PERFORMANCE WITH THE MEDIATING ROLE OF INNOVATION PERFORMANCE

The purpose of this study is investigating the effect of Innovation capability on Financial and Market Performance according to the intervening variable of Innovation performance. For data collection by library and field method has been used. This study is quantitative research and this study in terms of purpose is applied research and in terms of method is descriptive – regression study. The results of confirmatory factor analysis indicate the construct validity of the questionnaire. The statistical population of this study is consisted all representatives of Iran Khodro that they are 800 representatives in Iran. For evaluation of sample size according to the Morgan table, sample size is 260 representatives. In current research, the sampling method was used by the simple randomly sampling and in order to determine reliability of the variables, Alpha Cronbach method has been used which its value is 0.821 and has reliability. Estimation of the model and test of hypotheses show that there is positive and significant effect between Innovation Capability and financial and marketing performance according to the intervening variable of Innovation performance. The results show that all hypotheses are confirmed.