Influence of Trust, Subjective Norm and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables

This study aims to investigate the influence of Trust, Subjective Norm, and Perceived Usefulness on the Intention of Using Contraceptives in Mataram City, as well as to find out the role of Education Level in moderating the relationship. There has not been much research that discusses the intention of using products that become government programs. The type of research used is quantitative research with causal methods. The population in this study is a Couple of Childbearing Age who have not used contraceptives in Mataram City. The number of samples taken as many as 380 people, determination of samples with purposive sampling techniques, and data analysis using SEM-PLS analysis with SmartPLS application version 2.0. The results showed that Perceived Usefulness became the dominant aspect that influenced the intention of using contraception followed by Subjective Norm and Trust, as well as the level of education able to moderate trust and Perceived Usefulness