Title of article

Globalisation of marketing communication?

Author/Authors

W. Fred van Raaij، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1997

Pages

12

From page

259

To page

270

Keywords

Marketing communication: Advertising: Globalisation: Culture: Standardisation

Journal title

Journal of Economic Psychology

Serial Year

1997

Journal title

Journal of Economic Psychology

Record number

274322