Title of article
The effect of new package design on product attention, categorization and evaluation
Author/Authors
Jan P. L. Schoormans، نويسنده , , Henry S. J. Robben، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
17
From page
271
To page
287
Keywords
Product attention: Product categorization: Packaging design: Consumer evaluation
Journal title
Journal of Economic Psychology
Serial Year
1997
Journal title
Journal of Economic Psychology
Record number
274323
Link To Document