What inhibits the mere-exposure effect: Recollection or familiarity?

Gewei Ye، نويسنده , , W. Fred van Raaij، نويسنده ,

روزنامه با شماره پیاپی سال 1997

20

629

648

Mere-exposure effect , Primary affective reaction , Recollection , Process dissociation procedure , implicit memory , familiarity , communication , Advertising

Journal of Economic Psychology

1997

Journal of Economic Psychology

274342