مرکز منطقه ای اطلاع رساني علوم و فناوري - A reverse sunk cost effect in risky decision making: Sometimes we have too much invested to gamble

Title of article :

A reverse sunk cost effect in risky decision making: Sometimes we have too much invested to gamble

Author/Authors :

Marcel Zeelenberg، نويسنده , , Eric van Dijk، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

677

To page :

691

Keywords :

Decision Making , risky choice , Sunk cost

Journal title :

Journal of Economic Psychology

Serial Year :

1997

Journal title :

Journal of Economic Psychology

Record number :

274344

Link To Document :