Title of article
An error components approach to segmentation and modelling brand choice dynamics
Author/Authors
Abhik Roy، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
22
From page
463
To page
484
Keywords
Consumer segmentation methodology , Psychological processes underlying choicebehaviour , Scanner panel data
Journal title
Journal of Economic Psychology
Serial Year
1998
Journal title
Journal of Economic Psychology
Record number
274368
Link To Document