• Title of article

    The effect of advertising message involvement on brand attitude accessibility

  • Author/Authors

    Flora Kokkinaki، نويسنده , , Peter Lunt، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    11
  • From page
    41
  • To page
    51
  • Keywords
    involvement , Message elaboration , Attitudes , Attitude accessibility , Advertising
  • Journal title
    Journal of Economic Psychology
  • Serial Year
    1999
  • Journal title
    Journal of Economic Psychology
  • Record number

    274383

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274383