مرکز منطقه ای اطلاع رساني علوم و فناوري - The effect of advertising message involvement on brand attitude accessibility

Title of article :

The effect of advertising message involvement on brand attitude accessibility

Author/Authors :

Flora Kokkinaki، نويسنده , , Peter Lunt، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Keywords :

involvement , Message elaboration , Attitudes , Attitude accessibility , Advertising

Journal title :

Journal of Economic Psychology

Serial Year :

1999

Journal title :

Journal of Economic Psychology

Record number :

274383

Link To Document :