مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Title of article :

The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Author/Authors :

RajdeepGrewal، نويسنده , , Raj Mehta، نويسنده , , Frank R. Kardes، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

233

To page :

252

Keywords :

Consumer behavior , Motivation , consumer attitudes

Journal title :

Journal of Economic Psychology

Serial Year :

2000

Journal title :

Journal of Economic Psychology

Record number :

274423

Link To Document :