Title of article
The role of corporate image and extension similarity in service brand extensions
Author/Authors
Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
21
From page
639
To page
659
Keywords
experimental study , Brand extensions , Corporate image , Services
Journal title
Journal of Economic Psychology
Serial Year
2000
Journal title
Journal of Economic Psychology
Record number
274444
Link To Document