Title of article :
Brand personality: How to make the metaphor fit?
Author/Authors :
Gian Vittorio Caprara، نويسنده , , Claudio Barbaranelli، نويسنده , , Gianluigi Guido، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Pages :
19
From page :
377
To page :
395
Keywords :
Brand personality , Psycholexical approach , Five Factor Model
Journal title :
Journal of Economic Psychology
Serial Year :
2001
Journal title :
Journal of Economic Psychology
Record number :
274472
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274472
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