مرکز منطقه ای اطلاع رساني علوم و فناوري - The joint effects of brands and warranties in signaling new product quality

Title of article :

The joint effects of brands and warranties in signaling new product quality

Author/Authors :

Lydia J. Price، نويسنده , , NirajDawar، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

165

To page :

190

Keywords :

Consumer psychology , Marketing , Experimentation , consumer attitudes

Journal title :

Journal of Economic Psychology

Serial Year :

2002

Journal title :

Journal of Economic Psychology

Record number :

274500

Link To Document :