مرکز منطقه ای اطلاع رساني علوم و فناوري - Rule-based price fairness and its effect on willingness to purchase

Title of article :

Rule-based price fairness and its effect on willingness to purchase

Author/Authors :

Sarah Maxwell، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

191

To page :

212

Keywords :

Social norms , Pricingstrategy , Price model , ATTRIBUTIONS , Consumer behavior , Social rules , Fair price , Marketing research , procedural justice

Journal title :

Journal of Economic Psychology

Serial Year :

2002

Journal title :

Journal of Economic Psychology

Record number :

274501

Link To Document :