Title of article
Rule-based price fairness and its effect on willingness to purchase
Author/Authors
Sarah Maxwell، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
22
From page
191
To page
212
Keywords
Social norms , Pricingstrategy , Price model , ATTRIBUTIONS , Consumer behavior , Social rules , Fair price , Marketing research , procedural justice
Journal title
Journal of Economic Psychology
Serial Year
2002
Journal title
Journal of Economic Psychology
Record number
274501
Link To Document