مرکز منطقه ای اطلاع رساني علوم و فناوري - Inducing word-of-mouth by eliciting surprise

Title of article :

Inducing word-of-mouth by eliciting surprise – a pilot investigation

Author/Authors :

Christian Derbaix، نويسنده , , JoëlleVanhamme، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

To page :

116

Keywords :

Social sharing , emotions , Critical incident technique , Word-of-mouth , Surprise

Journal title :

Journal of Economic Psychology

Serial Year :

2003

Journal title :

Journal of Economic Psychology

Record number :

274550

Link To Document :