Title of article
Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior
Author/Authors
Pierre Desmet، نويسنده , , Fred M. Feinberg، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
28
From page
349
To page
376
Keywords
Donation behavior , Choice theory , Reference dependence , Bayesian methods , Gibbssampling , fundraising , Framing
Journal title
Journal of Economic Psychology
Serial Year
2003
Journal title
Journal of Economic Psychology
Record number
274566
Link To Document