مرکز منطقه ای اطلاع رساني علوم و فناوري - Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior

Title of article :

Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior

Author/Authors :

Pierre Desmet، نويسنده , , Fred M. Feinberg، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

349

To page :

376

Keywords :

Donation behavior , Choice theory , Reference dependence , Bayesian methods , Gibbssampling , fundraising , Framing

Journal title :

Journal of Economic Psychology

Serial Year :

2003

Journal title :

Journal of Economic Psychology

Record number :

274566

Link To Document :