Title of article :
The behavioral economics of consumer brand choice: Establishing a methodology
Author/Authors :
Gordon R. Foxall، نويسنده , , Teresa C. Schrezenmaier، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
21
From page :
675
To page :
695
Keywords :
Marketing , Consumer choice , Brand selection , behavioral economics , Matching law , Maximization
Journal title :
Journal of Economic Psychology
Serial Year :
2003
Journal title :
Journal of Economic Psychology
Record number :
274588
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274588
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