مرکز منطقه ای اطلاع رساني علوم و فناوري - An exploratory study of the relation between concrete and abstract product attributes

Title of article :

An exploratory study of the relation between concrete and abstract product attributes

Author/Authors :

Dirk Snelders، نويسنده , , Jan P. L. Schoormans، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

803

To page :

820

Keywords :

consumer research , Abstraction , Marketing , Consumer psychology

Journal title :

Journal of Economic Psychology

Serial Year :

2004

Journal title :

Journal of Economic Psychology

Record number :

274649

Link To Document :