Title of article
An exploratory study of the relation between concrete and abstract product attributes
Author/Authors
Dirk Snelders، نويسنده , , Jan P. L. Schoormans، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
18
From page
803
To page
820
Keywords
consumer research , Abstraction , Marketing , Consumer psychology
Journal title
Journal of Economic Psychology
Serial Year
2004
Journal title
Journal of Economic Psychology
Record number
274649
Link To Document