مرکز منطقه ای اطلاع رساني علوم و فناوري - Price discrimination through online couponing: Impact on likelihood of purchase and profitability

Title of article :

Price discrimination through online couponing: Impact on likelihood of purchase and profitability

Author/Authors :

MikhaelShor، نويسنده , , Richard L. Oliver، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

423

To page :

440

Keywords :

Web promotions and coupons , Segmentation and pricediscrimination , Willingness to pay and consumer behavior

Journal title :

Journal of Economic Psychology

Serial Year :

2006

Journal title :

Journal of Economic Psychology

Record number :

274737

Link To Document :