مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of mental accounting in consumer credit decision processes

Title of article :

The role of mental accounting in consumer credit decision processes

Author/Authors :

Rob Ranyard، نويسنده , , Lisa Hinkley، نويسنده , , Janis Williamson، نويسنده , , Sandie McHugh، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

571

To page :

588

Keywords :

Decision strategy , decision making , Consumer Credit , Information search , Mental accounting

Journal title :

Journal of Economic Psychology

Serial Year :

2006

Journal title :

Journal of Economic Psychology

Record number :

274747

Link To Document :