WHICH FIRMS OUTPERFORM THE OTHERS UNDER UNCERTAINTY: REVISITING MILES AND SNOW TYPOLOGY

Economic crisis are the most transformative events that create uncertain environment for the firms. 2008 Global Financial Crisis was one of the worst financial crises since the Great Depression of the 1930s. It has affected organizations in Turkey mostly in 2008 and 2009 and has caused a highly uncertain environment for firms from all industries. Although faced to very similar conditions, organizations responded to crisis differently and had different consequences. The aim of this study is to investigate the strategic behavior of organizations (based on Miles and Snow’s Typology) in metal products and machinery industry and find out which strategy outperform the others in terms of performance (ROA) under uncertainty during the crisis time.