Author/Authors :
abdekhoda, mohmmadhiwa tabriz university of medical sciences - school of health management and medical informatics, iranian center of excellence in health management (icehm), school of management and medical informatics - department of medical library and information sciences, Tabriz, Iran , sattari, asgar tabriz university of medical sciences - school of healthmanagement and medical informatics, Tabriz, iran , mohammadi, masoud tehran university of medical sciences - medical library and information science, Tehran, Iran , mohammadi, masoud golestan university of medical sciences - golestan research center of gastroenterology and hepatology, Gorgan, Iran , mirza salih, kawa charmo university - english department, Sulaimani, Iraq
Abstract :
Platforms like information sharing, disseminating and acquiring based on users transactions are provided by Microblogging sites. Nowadays microblogs are the main tools for people to send their opinions to relatives, friends or the world quickly. This paper uses the Theory of planned behavior to investigate and explain Tabriz University of Medical Sciences (TUOMS) students’ acceptance of Microblogging. A questionnaire was applied to collect data from students of TUOMS University, and the data were analyzed by SPSS V.16. After analysis, the results demonstrate that Attitude toward the Behavior, Subjective Norms and Perceived Behavioral Control has positive effects on behavioral intentions, and behavioral intentions also have positive effects on user behavior. Overall, if students believe that Microblogging can help them increase their Attitude toward the Behavior and their control, there is an increase in their intention to use them. The findings of the study shall be useful to curriculum developers, Microblogging practitioners, and educational policymakers.
Keywords :
Microblogging , Electronic learning , Health education , Theory of planned behavior
