Title of article :
Effect of Applying Protection Motivation Theory in COVID-19 Information Channels on Preventive Behaviors in Southwest Iran
Author/Authors :
Changizi ، M. Department of Community Medicine - Faculty of Medicine - Abadan University of Medical Sciences , Cheraghiyan ، B. Department of Biostatistics and Epidemiology - Hearing Research Center , School of Public Health” - Ahvaz Jundishapur University of Medical Sciences , Mohamadian ، H. Department of Public Health - Faculty of Health - Abadan University of Medical Sciences , Ghorbani Kalkhajeh ، S. Department of Public Health - Faculty of Health - Abadan University of Medical Sciences , Maghsoudi ، F. Department of Public Health - Faculty of Health - Abadan University of Medical Sciences , Salmanzadeh ، Sh. Department of Infectious Diseases - Faculty of Medicine - Ahvaz Jundishapur University of Medical Sciences
Abstract :
Aims: The World Health Organization recommends preventive behaviors despite the approval of several vaccines to control COVID-19. Mass media and digital technologies also play an important role in addressing public health issues. This study aimed to investigate the protection motivation theory constructs by COVID-related information channels on protective behaviors against COVID-19 in southwestern Iran. Instrument Methods: In this cross-sectional descriptive study from July to August 2021, 255 patients referred to urban health centers were included by simple random sampling. Data were analyzed by SPSS 24 software using correlation and regression tests. Findings: 32.2% of the participants received COVID-19 information through radio, TV, and satellite, and 30.6% through WhatsApp and Telegram social networks. Awareness predicted 11% of protective behavior (p 0.001; R=0.118; β=0.343). Protective motivation (behavioral intention) predicted 49.5% of behavior (p 0.001; R=0.495; R2=0.487). Conclusion: Using protection motivation theory by information channels facilitates preventive behavior against COVID-19.
Keywords :
Motivation , COVID , 19 , Health Behavior , Information Sources , Intention , Fear
Journal title :
Health Education and Health Promotion
Journal title :
Health Education and Health Promotion
