The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram’s Intertextuality

The digital commensality as physically eating together with someone (online or offline) using food apps through Instagram’s intertextuality for a sustainable communication implies the application of an integrated corpus-based model in multimodal (inter)action analysis framework; it enables us to study the irresolvable dialectic between social actions and mediational means. The semiosis of Iranian digital commensality provides insights for considering user’s signifying tastes and their habits relied on food system, including food type choices, ways of preparation, the eating arrangement and manner. The results show that interactive signs of Easy-paz and Maman-Paz apps empower mediated actions to perform rituals and challenges for developing offline commensality through Instagram intertextuality.  The findings also show that online commensality was developed by Mr. Taster app via influencing and by Maaii app through Mukbang. Furthermore, Delino, and Snap-food apps were found to be benefiting from mediated actions to perform online-to offline commensality by equipping delivery mechanisms on individuals eating activities.