Designing an effective entrepreneurial attitude model on students’ entrepreneurial intention (Case study: Islamic Azad University - Central Tehran Branch)

Today, partially due to the current crisis and the high rate of youth unemployment, the labor market is increasingly returning to the issue of entrepreneurship education; Therefore, academic education is facing new challenges that include preparing students to enter the labor market. Although entrepreneurship education has been integrated into new university academic degrees as a result, it is not enough to strengthen entrepreneurship among students and there is a need to develop the level of entrepreneurship of students. Therefore, universities are one of the most important centers for teaching entrepreneurial skills and encouraging students towards entrepreneurial attitudes. This article has focused on the design of an effective entrepreneurial attitude model on the entrepreneurial intention of students with an emphasis on entrepreneurship education. This research is applied in terms of purpose and qualitative in terms of method. The qualitative research community consists of 10 university professors and experts. To analyze the qualitative data, the qualitative method of theme analysis and MAXQDA software were used. The qualitative findings of the research showed that the level of entrepreneurship was placed in 5 main themes and 15 strategic components were obtained in the field of entrepreneurship. The components are creativity with 3 components (idea generation ability, experience acquisition, knowledge acquisition), innovation with 4 components (absorption and development of new technologies, innovative manpower, market knowledge and analysis, competitiveness), self-esteem with 3 components (self-knowledge, self-belief, improving psychological characteristics), risk-taking with 3 components (uncertainty conditions, risk-taking strategic measures, financial support) and perceived behavior control with 2 components (perceived internal behavior control, perceived external behavior control) and is aimed at creating an entrepreneurial attitude in morale students. Risk taking should be emphasized in them. Finally, according to the conceptual model presented in this research, an Interpretive Structural Modelling was performed in the leveling of the components.