Investigating the effects of using the key elements of environmental graphics based on Derrida’s philosophy in improving the quality of urban spaces in Isfahan city

The problems that exist in urban life today require graphic science to do part of its activities in the field of architecture and environmental elements. Therefore, the present study was conducted with the aim of investigating the effects of using the key elements of environmental graphics based on Derrida’s philosophy in improving the quality of urban spaces in Isfahan. In the current research, the library information collection methods and measurement tools are in accordance with the visual, emotional evidence and the available documents. According to the type of study, the statistical population of the study includes two groups of Isfahan citizens, the first group includes 18 experts and the second group includes 213 domestic tourists. Based on the beta coefficient obtained from the regression, in the investigation of the effective factors in the improvement of the urban spaces of Isfahan, the greatest impact was related to the components of texture, diversity, light, unity in the environment, proportion, continuity, balance and emphasis. This study showed that there is a significant relationship between the improvement of the urban spaces of Isfahan and the texture of the environment, diversity, light, unity in the environment, proportion, continuity, balance and emphasis, and the greatest impact was related to the texture of the environment.