Title of article
Advertising channel selection in a segmented market
Author/Authors
A. Buratto، نويسنده , , L. Grosset، نويسنده , , B. Viscolani، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
5
From page
1343
To page
1347
Keywords
optimal control , Marketing , Advertising , Market segmentation
Journal title
Automatica
Serial Year
2006
Journal title
Automatica
Record number
370512
Link To Document