مرکز منطقه ای اطلاع رساني علوم و فناوري - Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars

Title of article :

Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars

Author/Authors :

Jay P. McCormack، نويسنده , , Jonathan Cagan & Kenneth Kotovsky، نويسنده , , Craig M. Vogel، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

To page :

Keywords :

shape grammars , logic of design , aesthetics , collaborativedesign , Design tool

Journal title :

Design Studies

Serial Year :

2004

Journal title :

Design Studies

Record number :

375202

Link To Document :