• Title of article

    Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars

  • Author/Authors

    Jay P. McCormack، نويسنده , , Jonathan Cagan & Kenneth Kotovsky، نويسنده , , Craig M. Vogel، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    29
  • From page
    1
  • To page
    29
  • Keywords
    shape grammars , logic of design , aesthetics , collaborativedesign , Design tool
  • Journal title
    Design Studies
  • Serial Year
    2004
  • Journal title
    Design Studies
  • Record number

    375202

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=375202