Integrating research and promotion

Growth comes from research and promotion. Companies stagnate without brilliant inventions and effective promotions. Research and promotion are everyoneʹs business. Although certain individuals may be formally assigned to research and promotion, these functions depend on a constant flow of new ideas from the sales force, customers, suppliers and production staff. They require a constant stream of data and direction from many sources inside and outside the company. Every employee is responsible for and can contribute to research and promotion in some way