Abstract :
Based in Milan, dotdotdot is poised to optimise on a client base of multinational brands, finance and real estate that takes part in the cityʹs international shows and fairs. Valentina Croci explains how this young Italian practice has set out to develop its interactive installations with a participative dynamic that enables clients to effectively communicate their message through the immediate and exclusive involvement of the visitor. Copyright © 2007 John Wiley & Sons, Ltd.
Keywords :
interactive installations , Laura Dellamotta , dotdotdot , Giovanni Gardi , Fabrizio Pignoloni , Alessandro Masserdotti , involvement of the visitor , RFID (radio frequency identification) , interactive paving surfaces , pass-thru installations , Associazione Zona Tortona , National Geographic , temporary , Creative Visual Map table-console , Arduino platform
