Optimizing resource-based allocation for senior citizen housing to ensure a competitive advantage using the analytic hierarchy process

Taiwanʹs elderly citizens of 65 years or older account for more than 10% of the entire population. Therefore, this work presents an evaluation method based on resource-based theory and Porterʹs Diamond model to identify developmental trends and factors that would give enterprises a competitive advantage in the senior citizen housing industry. The proposed method can enable administrators of senior citizen housing to select the most feasible options by considering finance and market analysis-related concerns in order to ensure success in daily operations. In addition to enhancing the competency of administrators in making their housing productive in this increasingly competitive sector, the proposed method can provide a valuable reference for experts, academics and investors in the long-term care sector attempting to devise relevant marketing strategies.