Title of article
Has Branding Failed the Utility Industry?
Author/Authors
Alan Brew، نويسنده , , Lew Phelps، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
7
From page
23
To page
29
Abstract
Some flawed, and now discredited, experiments have thrown a shadow over the value of branding in the utility industry. But brands do have power in the energy industry, if they are well conceived and their execution is well supported.
Journal title
The Electricity Journal
Serial Year
1998
Journal title
The Electricity Journal
Record number
432512
Link To Document