Title of article
The Naming Game
Author/Authors
Alan Brew، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
4
From page
30
To page
33
Abstract
Although some outcomes are easy to ridicule, naming is a serious and central concern in business today, not least for utilities retooling their identities for a deregulated world. Here are some rules on devising effective names.
Journal title
The Electricity Journal
Serial Year
1998
Journal title
The Electricity Journal
Record number
432513
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