Title of article
The Power of Brand Equity: Exploiting a Singular Incumbent Advantage
Author/Authors
Eric Almquist، نويسنده , , Susan A. Piotroski، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
7
From page
81
To page
87
Abstract
The U.S. utility “brandscape” resembles feudal Europe: There are numerous adjacent fiefdoms where the brand equity within each falls off precipitously outside territory borders. Those who want to “go national” face a protracted, expensive task dislodging local incumbents.
Journal title
The Electricity Journal
Serial Year
1999
Journal title
The Electricity Journal
Record number
432545
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