Title of article :
Allowing a pre-purchase product trial in duopoly
Author/Authors :
Sunku Hahn، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Abstract :
We will see that firms have incentives to allow a pre-purchase product trial for heterogeneous consumers in order to differentiate themselves from other firms. In the case of a duopoly, we will see that a pre-purchase product trial may decrease the consumer surplus
Keywords :
Duopoly , Heterogeneous consumers , Product trial
Journal title :
Economics Letters
Journal title :
Economics Letters