Value priorities and preferences for a relationship partner

Despite extensive research into preferences for a romantic partner, previous work has not addressed the role of individual values in informing desires for a partner. The present study employed a recent comprehensive model of values [Schwartz, S. H. (1994). Beyond individualism-collectivism: new cultural dimensions of values. In U. Kim, H. C. Triandis, C. Kagitcibasi, S-C. Choi, & G. Yoon (Eds.), Individualism and collectivism: theory, method and application (pp. 81–119). Newbury Park, CA: Sage] to examine the role of values and sex, age and education in partner preferences. One hundred general population respondents from two British towns completed the Schwartz Value Survey and rated the desirability of 13 partner characteristics. Correlational analyses confirmed 12 of the 17 expected relationships between value scores and partner preferences whilst regressions conducted on three preference factors underlined the importance of the sex and education of the respondent in their rating of some partner ideals. We conclude by considering the need for future studies of partner preferences to combine the study of values with a range of demographic factors studied across a number of cultural settings.