Gender differences in implicit prejudice

In three experiments (n=131), we examined gender differences in implicit (and explicit) racial prejudice employing priming of immigrant and Swedish facial photographs without attention or without awareness. Implicit prejudice was defined as the degree of negativity expressed toward a person described in a subsequent ambiguous story in an impression formation task. We found, contrary to our hypothesis, that women displayed systematically higher implicit prejudice than men in all three experiments, although men scored higher on explicit prejudice than women. The results are discussed against the background of related prejudice research, the dissociation of implicit and explicit prejudice, and gender differences in cognitive functioning, especially in the processing of pictorial stimuli.