Celebrity worship, cognitive flexibility, and social complexity

To extend previous consideration of cognitive factors in celebrity worship, the aim of the present study was to examine the relationship between celebrity worship, cognitive flexibility and social complexity. Two samples of non-student (n=260) and student respondents (n=168) completed measures of entertainment–social, intense–personal, borderline–pathological celebrity worship, cognitive flexibility and social complexity. Findings suggest that cognitive flexibility predicts unique variance in intense–personal aspects of celebrity worship. These findings help researchers to further conceptualise and understand the individual who follows a celebrity in an intense and personal way.