Language and design in text-based virtual worlds

Design can be characterized using a linguistic model which compares the use and power of language in real-life with its use and power in text-based virtual worlds. In this paper, the theory of speech acts is used as a background and a point of development to analyse and model design in the virtual space. Metaphors and other linguistic constructs become fundamental in the realisation of an innovative theory that helps users to design in virtual worlds. Examples of how language can be used for design purposes and a parallel with linguistic theories support the authorʹs thesis that words can `do thingsʹ in the electronic space.