Abstract :
Purpoe
To call attention to the myth that urround phyician–indutry conflict of interet, to refute their validity, and to propoe way to addre them o a to inure that phyician make medical practice deciion in the bet interet of their patient.
Deign
Perpective.
Method
Review, analyi, and dicuion of the implication of elected pertinent literature.
Reult
Phyician often have voluntary financial relationhip with indutry baed on behavior and motivation that include entitlement, recognition, belonging, and money. The pharmaceutical and device indutry pend billion of dollar annually in marketing to phyician. The ophiticated marketing plan eek acce to phyician through gifting mechanim to ingratiate them and to influence them to precribe indutryʹ drug and to purchae it product. Depite widely accepted tudie that demontrate that indutryʹ marketing activitie influence phyicianʹ medical practice behavior to the detriment of patient and the public, phyician perit in voicing myth to jutify their partaking of indutryʹ largee. Many phyician believe that their voluntary financial conflict of interet with indutry can be managed by imply dicloing them and by “being honet.” Yet there i no upport from well-conducted tudie to upport the effectivene of thi approach.
Concluion
Medical organization and academic intitution are the one to take the lead in recognizing that thee voluntary financial conflict of interet are unacceptable and hould be topped. uch conflict mainly relate to the acceptance of gift and money that are deigned to influence behavior and are a form of financial coercion.
