مرکز منطقه ای اطلاع رساني علوم و فناوري - ‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines

Title of article :

‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines

Author/Authors :

Sandra C Jones، نويسنده , , Nadia Mannino، نويسنده , , Julia Green Brody، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2010

Pages :

From page :

2111

To page :

2118

Keywords :

children , Branding , Food marketing , Covert advertising , Brand loyalty

Journal title :

public health nutrition

Serial Year :

2010

Journal title :

public health nutrition

Record number :

654292

Link To Document :