Distribution Network and the Role of Information and Communication Technologies (ICT)

Distribution as a function of marketing, consisting distribution channel management and physical distribution, has significantly improved the physical distribution as a result of developments in the field of information and communication technologies. In this sense, the companies are working towards establishing alternative distribution channels. The most important tool strikes us in this sense is technology. This research provides examples of the innovative distribution systems enabled by ICT and the role and importance of ICT in these systems. Applications from the practice are also presented to exhibit the positive results achieved through the use of technology.