Comparative Analysis of Privacy Concerns in Website Register Process between China and Korea

Personal information privacy is fast becoming one of the most important ethical issues of our information society. Most of Internet users and non-Internet users are concerned about the protection of their privacy information in Internet. This empirical research developed a model based on the Theory of Reasoned Action and Theory of Planning Behavior, which try to address the relationships among protect regulations and differences in concerns for information privacy between China and Korea. This study used structural equation modeling to validate the proposed research model. The result illustrate that the level of concerns for information privacy in Korea is higher than what in China. For Korea, the influence of concern for information privacy is mediated by trust beliefs and administrative regulations. For China, The concern for information privacy of Internet users impacts their risk beliefs and regulation positively, but not affects their trust beliefs.