Federal Agriculture Marketing Authority: The Relationship of Persionality Traits and Enterepreneurial Commitment among Agropreneurs in Pasar Tani

Pasar Tani also known as a farmers market is a platform for farmers to sell their product direct to the customer without the middleman. The concept of agropreneur becomes useful approach to the farmers in a Pasar Tani to develop their personality traits toward entrepreneurial commitment in a sector of agriculture. Federal Agriculture Marketing Authority (FAMA) is an agency under Ministry of Agriculture and Agro-based Industry which is responsibility to implement the program related the development of agro marketing and agropreneurs. Therefore, the purpose of this paper is to examine the relationship between personality traits and entrepreneurial commitment among agropreneurs in Pasar Tani, Terengganu. There are 664 agropreneurs have been registered under FAMA and involved as hawkers in Pasar Tani, Terengganu. Meanwhile, there are only 248 set of questionnaire was disseminated to the agropreneurs in Pasar Tani Terengganu. In order to determine the significance level of the relationship between personality traits and entrepreneurial commitment, a multiple regression analysis was conducted. The results indicate that R-square value is 0.333 which means that 33.3 percent of the variance in entrepreneurial commitment can be predicted from the factors of personality traits. Furthermore, results of the partial correlation indicate that agropreneurs in a Pasar Tani need more government assisting in order to increase their association of personality traits toward the commitment in entrepreneurship. Lastly, the finding of this study becomes important implications for the FAMA, Terengganu to clarify the personality traits and entrepreneurial commitment in designing entrepreneurial development program in a sector of agriculture.